- SmartPhones now make up 42% of adult mobile subscribers in the US according to the PEW Internet Project study. The Project’s May 2011 survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a SmartPhone. That translates into 35% of all adults.
- Mobile Search: According to ComScore 36 percent of mobile Americans browsed the mobile web in December 2010. Compare this to more than 75 percent of mobile subscribers in Japan are connected media users (used their browser, accessed applications or downloaded content).
- Mobile Only: According to On Device Research approximate 25% of American mobile Web users are mobile-only. This segment does not, or very rarely uses a desktop, laptop or tablet to access the Web.
- Local Intent: 50% of mobile queries have local intent, and 46% of mobile queries pertain to infotainment according to Andy Chu, director of Bing for mobile. They’re using the web to figure out what to do and where to go next.
- Peak Search: Mobile search peaks during evenings and weekends while desktop search peaks during morning hours Monday through Friday. This is according to aniCrossing study.
- Purchase Decision: Searchers on mobile devices are closer to making an immediate purchase decision. Mobile searchers will tend to make a purchase decision within the next 24 hours. Desktop searchers are more likely to make their purchase decision within the next 30 days.
- mCommerce: US, mCommerce revenues are expected to hit $6 billion by the end of 2011, growing to $31 billion by 2016, according to Forrester Research
Read complete article here
Advertisement
